Chapters 3,4 & 5
It is logical to adopt the simple standards of size & magnitude
indicating priority. It can be done in creative, entertaining methods. It was
amusing using the term “conventions” in one of its least used definitions. Made
me think of how unconventionally some maps are formatted – such as putting north
to the right instead of the top. Some people have a very hard time grasping
that simple variation. We have become dependent on simplicity & find grandiose
annoying & pompous. I have often fussed about the variety of credit/debit card
readers, “Can’t the government or the industry declare one style standard, so
we don’t have such a learning challenge at every store!”
Now I have seen the meaning associated with websites.
Conventional. Yes, familiarity is reassuring. Some designers seem to feel that
they are not going to be considered needed or necessary if they aren’t wildly
inventive, thus slipping away from logic. Ease is essential in grasping the
format to tell you at a glance where each necessary element is & what it
should do or take you to. It is very interesting that there is an insistence on
the distinct layout with ease to recognize what is a link & what is not. [As
an artist, I detest the gleaming links that change color when used – they distract
from the artwork.] But, it is understandable to have a little dimension to the
appearance – a little optical illusion perhaps. Placement of arrows can make it
or break it. Love the term, “visual noise.” Making the decision of what to click should
not be a challenge. Simple clarity, which also holds true in needless words. Personally,
I enjoy SHORT paragraphs on the index page, at least in art. It is somewhat of
a welcoming dedication, but not for the hardware or office supply stores. LOVED
his editing of the instructions! Short, quick & to the point.
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