Concept Statement Project

.      Create a list of all users that may visit your site (not from the WWW but those you’d invite).

.      What will each of those users want to see in order to enjoy their visit to your site?

.      Name your intended audience (the person(s) you need to persuade.)

.      Describe what you need to inform and persuade them of:

                                                Promote my:  talent & artistic dexterity

                                               Goals of the site are:  enticing people to understand & appreciate my work

                                                My ultimate message/philosophy (about who you are):   creative ingenuity

                                                What is the story you are telling?  Here is a talented creative artist, that you would be foolish not to contract for your business project!

.      List the assets you need to persuade the user: Which 7  projects? Variety: web format, logo/trademark, abstract portraits, fantasy musical performance posters.

.      What projects which do not exist yet will you want to show? Whatever looks better

.      What categories will you depict in your mockup? - even if you don’t have examples of them.  Logos, Portraits, Mascots,

.      Write a 200 word concept statement based on the user, your persuasion, navigation and the assets.

Concept Statement:

As an artist of the Northwest, also showing in New England, Adrienne Anderson-Smith has been well versed doing freelance & contracted work in many media. She has won awards in freehand graphic arts (Grand Champion in Calligraphy.) Done contract & charity work creating logos, mascots, advertisements, newsletters, posters, ballots, t-shirts, mugs, ‘album’/cd covers, banners, brochures & fliers.

As the Art World moves into the future it seemed appropriate to pursue another unusual tangent of talent. She has grasped the opportunity to expand her artistic horizons into digital design. The precision of Calligraphy, knowledge & experience in many media - along with a great deal of variety regarding approach - all of these work well together in application by means of computer art. From realism to abstract, classic to contemporary, profound to humorous, serious to amusing, philosophical to emotional, her spectrum is wide to say the least.

Observing an array of faces throughout life helps expand awareness of diversity, depth and character. Character is essential in graphic art, engrossing and inspiring, captivating.

The clientele to captivate with the contract prospective has been a rather wide range, from large business to individuals, event sponsors & organizations. They range from mid-twenties to upper-fifties. Reaching out to captivate various audiences can embrace a wider range, even youth.